Kickstarter was launched in 2009 and is primarily used to fund creative projects which include anything from films, music albums, games, technology, and other projects. It works on an all-or-nothing funding model, meaning projects must reach their funding goal to receive any money. Backers, in return for their funds, receive rewards which vary based on the level of contribution. The platform has become a popular choice for creators seeking to validate their ideas and directly engage their audience.