Founded in 2008, Indiegogo provides a platform where entrepreneurs, artists, and social causes can seek financial support from the public through crowdfunding. Unlike traditional investment methods, Indiegogo allows backers to support projects at various contribution levels in exchange for rewards, perks, or equity, depending on the type of campaign. It operates on a flexible funding model, giving project creators the ability to retain any funds raised even if they don't reach their funding goal, unlike all-or-nothing models.