Founded in 2010, GoFundMe operates as a crowdfunding website where users can create fundraising campaigns to collect donations from friends, family, and the general public. Unlike traditional fundraising methods, GoFundMe enables users to easily set their funding goals and share their stories via social media to reach a wider audience. The platform has gained popularity for its user-friendly interface and the ability to directly withdraw funds raised, making it accessible for individuals in need of financial assistance or wishing to support charitable causes.