Implemented on May 25, 2018, the GDPR is designed to enhance individuals' control over their personal data while simplifying the regulatory environment for businesses operating in the EU. It applies to any organization that processes the personal data of individuals residing in the EU, regardless of where the organization is based. The regulation sets strict guidelines for the collection and processing of personal information, requiring organizations to obtain explicit consent, provide transparency about data use, and uphold the rights of individuals such as data access, correction, and deletion. Violations can result in hefty fines.