Customer Relationship Management (CRM) refers to a technology-driven approach that manages all aspects of a company's interactions with its customers, both current and prospective. CRM systems help businesses streamline processes, improve customer service, and enhance profitability by organizing customer information and interactions in a systematic way. By accumulating data across various customer touchpoints—such as sales, marketing, customer service, and social media—CRM systems provide insights into customer behaviors and preferences. This data-driven approach allows organizations to tailor their offerings, engage more effectively with clients, and make informed business decisions.