Business-to-Consumer (B2C) is a business model that involves the sale of products or services directly from a business to individual consumers. This term encompasses various retail and online businesses where the end customer is the focus of the transaction. B2C can be seen across multiple sectors, including e-commerce websites, brick-and-mortar stores, and service providers that sell directly to customers. Digital channels play a significant role in B2C, where companies may use online platforms to reach a broader audience and facilitate direct sales.