Attendee engagement refers to the involvement and interaction of participants during an event. It is measured by how actively attendees take part in discussions, activities, and networking opportunities. Effective attendee engagement can lead to increased satisfaction, loyalty, and knowledge retention. It can be fostered through various means such as interactive sessions, Q&A segments, polls, and networking opportunities, both online and offline. With the rise of virtual and hybrid events, new technologies and platforms have emerged to enhance attendee engagement, allowing organizers to create more immersive experiences.