I'm an industrial designer whose work fuses product design with strategy, branding, packaging and digital experiences. I joined Pentagram as a partner in 2018 where my work includes hardware design for Graphcore and Yoto, exhibition design and installations for Uniqlo and Google as well as packaging experiences for Heights and Verizon. My interest lies in working with abstract and emerging technologies, creating accessible user experiences and projects embracing sustainability.
 Prior to joining Pentagram I was director of industrial design consultancy Map, which I co-founded with Edward Barber and Jay Osgerby in 2012. Map creates products and user experiences for some of the most innovative and well-known companies in the world including brands like Virgin Atlantic, Honda and IBM as well as ambitious startups such as Kano, BleepBleeps, Beeline and Sam Labs.