With over 30 years of experience in designing, leading, assessing, and recovering complex transformation initiatives, I am passionate about helping businesses achieve better outcomes in the digital world. I have successfully scaled several consulting businesses in the UK and the US, delivering substantial shareholder returns and customer satisfaction. As the founder and CEO of Stratex, I help UK software and consulting businesses expand into the US market and vice versa, leveraging my extensive network and knowledge of both regions. As the former CRO of Circulor, I contributed to the company's mission of traceability and due diligence of raw materials, supporting global climate action initiatives. I also conduct doctoral research at Warwick Business School on the critical factors for mobilizing disruptive change, aiming to improve the success rate of digital transformation programs. I am always eager to share my insights and expertise at universities and conferences, and to collaborate with other professionals who share my vision and values.