Jacobus Boersma
United States, United States
Advisory Board Member at Borderless | Founder | Board Member | Growth Accelerator | Trust-Builder
Summary
Performance marketing executive with 20+ years of experience implementing B2B & B2C digital marketing strategies, building and leading teams for start-ups and Fortune 500 corporations, and delivering enterprise omnichannel marketing technology solutions.
Advisory Board Member
Borderless
1 Aug 2023 - Present
3yrs
Remote
Borderless delivers a truly frictionless experience for organizations to quickly and compliantly hire, pay, and retain their talent, anywhere in the world.
Vice President of Growth
Pearson
1 Mar 2023 - Present
3yrs 5mos
Senior Director, Demand Generation
Blueshift
1 Jun 2022 - 31 Jan 2023
7mos
Remote
Developed a holistic contact scoring model, rebuilt the paid media strategy, and implemented conversational marketing solutions to reduce CPL by 50% while improving MQL to Opportunity conversion rate by 20%. Responsible for all demand generation efforts, in addition to the Martech stack, early-stage revenue operations, SEO, and CRO. Consulted on content, campaign, GTM, and customer engagement strategies. Manage a team of three channel owners in addition to multiple agencies.
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