Ivis Buric
Vienna, Austria
Director of Marketing at CHAPTR | Director of Marketing @ CHAPTR | Hyper Island Alumna | AI - Innovation - Brand Communication
Summary
An accomplished marketing executive with a global perspective, I specialize in brand development and strategic communication. Leveraging my extensive experience with top-tier consumer brands, both on a worldwide and local scale, I continuously innovate at the forefront of brand activation, experience design, and influential management. This allows me to effectively increase meaningful interaction and foster a sustainable demand. Adopting a lean approach as a brand custodian, my digital proficiency is underscored by my ability to harness data-driven insights, refine personalized creative content, and seize growth opportunities across a broad multichannel environment. I am a forward-thinking leader who fosters innovation and encourages creative problem-solving. My contemporary leadership style is founded on fostering a conducive environment for winning teams to thrive and businesses to prosper. My professional passion lies in leading people and nurturing their potential to achieve corporate goals. My track record includes high-profile brand campaigns that have gone viral and been featured in major publications and media outlets such as the Washington Post, New York Times, Telegraph, Business Insider, Politico, ABC News, FOX News, CNN International, Daily Mail, Vanity Fair, CNBC, Spiegel, The Week, SBS, The Guardian, The Australian, LA Times, Indian Express, THE CUT - New York Magazine, as well as popular TV shows like The Daily Show with Trevor Noah, The Late Late Show with James Corden, and Conan O'Brien. At the intersection of innovation, artificial intelligence, and brand communication, I thrive on turning challenges into opportunities for exponential growth. In an ever-evolving digital landscape, my mission is to drive business evolution through cutting-edge marketing strategies and practices.
Director of Marketing
CHAPTR
1 Sept 2023 - Present
2yrs 11mos
With a passion for storytelling and a sharp focus on data-driven results, I lead the development and execution of all global marketing strategies at CHAPTR. My role focuses on amplifying brand visibility, engaging diverse audiences, and driving sustainable growth within the AI and tech industry, for multiple products.
LimeWire
1mo
Member of the Board of Advisors
1 Aug 2023 - 31 May 2024
1mo
Vienna, Austria
Chief Communications Officer (CCO)
1 Feb 2022 - 30 Sept 2023
1mo
Vienna, Austria
Having assembled an in-house communications and marketing team from scratch, I've spearheaded a wave of innovation and storytelling and implemented cross-functional processes for consistent and creative consumer-facing execution. I have revitalized the brand image through strategic rebranding and positioning, along with managing the C-suite reputation. My role also extends to planning & coordinating budgets (<5M/y), supervising external agencies, coordinating global events, managing financial, investor & crisis communications, and creating & leading global brand campaigns. Highlights: - LimeWire is Back campaign: global press coverage across all markets (US; EU; Asia) and more than 2+ M subscribers on our waitlist (Bloomberg, Reuters, CNBC, Rolling Stone, Coindesk, Mashable, The Guardian, Daily Mail, etc) - Partnership with Algorand and Universal Group: closed blockchain partnership with Algorand and licensing deal with UMG (covered by Decrypt, Billboard, Fox News...) - Signed LimeWire Headline artists: signed headline artists ith over 150M+ following and 100M+ monthly listeners. - $10.4M LimeWire Token Private Sale: led by Kraken Ventures, Arrington Capital and GSR, plus Crypto.com Capital and more. - The LimeWire Originals: first batch sold out ($700k revenue) and Originals-exclusive events in NYC & Ibiza (covered by CryptoSlste, EDM...) - LimeWire Marketplace Launch: LimeWire Is Back campaign: commercial video, PR and social media trending and going viral on Twitter both in US and EU. - LimeWire Main Stage at the Decentraland Metaverse Music Festival: Live performance from Soulja Boy and more, with 49,000 festival attendees (covered by Coindesk, Business Insider, BeInCrypto...) - LimeWire Whitepaper release: LimeWire vision, Token and Ecosystem plans. - Launched LimeWire subscription-based platform - Launched LimeWire Game (covered by tier-1 media, trending on Twitter in the US) - $17,7M LimeWire Public Token Sale (covered by tier-1 media in US and EU)
Bitpanda
1mo
Global Head of Communications & Brand
1 Jul 2020 - 28 Feb 2022
1mo
Vienna, Austria
Successfully launched into 6 countries across Europe, completely rebranded and repositioned the company and CEO brand, grew revenue run rates by 10x, built the team in the Communications and Brand area from scratch, launched innovative and unique financial products, build a communications and PR engine from 0 earned media mentions to 1000+/per month, scaled brand advertising, received funding in 3 rounds with a total valuation at U$ 4.1 billion after a $263 million round led by Valar Ventures, the venture capital firm co-founded by U.S. tech billionaire Peter Thiel. Responsible for managing and budgeting all external agencies: creative, PR & media buying. Introduced company-wide project management tools such as design thinking, brought innovation and cutting edge approach to brand activations, experience design, and high-impact management. Responsible for: • Creative • Brand • CEO reputation management • Communications • Public Relations • Media Buying • Public Affairs
Global Communications & Brand Team Lead
1 Sept 2019 - 31 Jan 2022
1mo
Vienna, Austria
Leading Communications & Brand Global Bitpanda team. Communications & Creative. Brand. Public Relations.
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