
Imrich Bábics
Vienna, Austria
at Relai | Chief Marketing Officer at Relai
Summary
Currently building the next #bitcoin unicorn 🦄 at Relai.app - the Bitcoin-only app that…
Chief Marketing Officer
Relai
1 Sept 2021 - Present
4yrs 11mos
Zurich, Switzerland · Remote
Our bitcoin-only app is designed to be simple and intuitive, enabling anyone in Europe to buy and sell bitcoin, and nothing but bitcoin, within minutes, with no need for registration, verification, or deposits. With over $300 million of bitcoin invested through its platform, Relai is allowing consumers to unlock new means of saving and investing.
Chief Marketing Officer
Robo Wunderkind
1 Mar 2020 - 28 Feb 2021
11mos
Vienna, Austria · Hybrid
Robo Wunderkind makes programmable robots that develop kids' creativity and cognitive skills. Kids snap together the modular building blocks to build sensor-laden robots and program them via visual programming languages in the companion app. I was brought in to grow the B2C sales performance, in 1 year together with my team we: • Increased eCommerce revenue by +63% on the website and +33% on Amazon • Increased website ROAS by +166% • Reduced overall marketing spend by 10%
Head Of Marketing
Bitpanda
1 Jan 2018 - 31 Dec 2019
1yr 11mos
Austria · On-site
I joined Bitpanda when it had ~100.000 users and a team of 30 employees - when I left the company was an award-winning fintech with over 1.1 million users, 180+ employees, and a 10-figure annual trading volume. I built up the marketing department from 0 to 17 members. Leading all acquisition, retention, and branding activities, as well as content, social media, creative, CRM & PR.
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