Hayley Moller
London, United Kingdom
Fractional CMO (interim) at Natcap | INSEAD MBA | Climate Tech Entrepreneur | 17+ Years in Sustainability | Start-ups | Marketing | UK Global Talent
Summary
Hayley is a communicator, strategist, and entrepreneur with nearly two decades of experience finding innovative – and inclusive – ways to tackle the climate crisis. A graduate of INSEAD’s global MBA and a proud member of the LGBTQ+ community, Hayley is passionate about leveraging diversity to unlock greater impact.
Fractional CMO (interim)
Natcap
1 May 2024 - Present
2yrs 3mos
London Area, United Kingdom
• Launched B2B marketing strategy & execution for Series A nature tech start-up as interim CMO • Collaborated closely with CEO & commercial leads to test hypotheses & quickly identify go-to-market customer • Led small team of fractional freelancers to deliver big marketing results: • Increased average weekly inbound leads by 4.4X in ~3 months • Orchestrated successful Series A fundraise announcement, including 30+ news articles • Improved domain authority ranking (SEO) by 40%+
Fractional CMO (interim)
Balltime
1 Jun 2024 - Present
2yrs 2mos
London Area, United Kingdom
• Established strategic direction & implemented processes & automation to accelerate revenue generation of high-growth volleyball AI (sports tech) start-up • Worked closely with CEO to analyze channel metrics & optimize marketing resource and ROI across word of mouth, organic social, paid social, email marketing, website, webinars, podcasts, partner marketing, influencer marketing & more
Founder
Moller Climate Advisors
1 May 2024 - Present
2yrs 3mos
London Area, United Kingdom
• Fractional marketing, mentoring and advisory services for climate tech start-ups
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