Gustav Liblik
Dubai, United Arab Emirates
Chief Product Officer at Change Finance | crypto x product | degenlibrary.notion.site | linktr.ee/gliblik
Summary
Gustav is the Co-Founder & ex-Chief Product Officer @ Change, a leading crypto platform in Central & Eastern Europe with 130,000 users, ≈€13M revenue and ≈$2B trading volume. Change began by empowering users to invest in crypto, earn staking rewards, and pay with crypto using the Change card. Building on the success of its crypto offerings, Change introduced the trading of stocks, indices, and commodities, setting the company on the path to becoming a multi-asset platform. Having joined Change in late 2017, Gustav’s role was to spearhead the crypto business in a hands-on environment. This included product management (app, back office), building teams, integrating third parties (identity verification, banking partners, transaction screening, liquidity providers, wallets) and obtaining licenses. As the team expanded on the back of securing product market fit and fast growth, Gustav transitioned into a leadership role focused on driving business strategy (roadmaps, forecasts, unit economics, budgets), leading teams and stewarding the crypto culture in the organization. Prior to Change, Gustav was working on Catapult - a Bitcoin colored coins powered exchange for SMEs in Southeast Asia. Gustav has 9 years of experience in the crypto industry, having built both centralized and on-chain crypto products. He is a daily on-chain user and an avid consumer of crypto research. Additionally, Gustav served as a member of the board of the Estonian Cryptocurrency Association from 2017 to 2021.
Chief Product Officer
Change Finance
1 Oct 2017 - 31 Aug 2024
6yrs 10mos
Tallinn, Harjumaa, Estonia
Driving product revenue and growth by: - Defining and communicating the product vision and strategy; - Leading the entire product lifecycle, from ideation to launch, ensuring timely delivery and high-quality output; - Championing a culture of regular user interviews, analyzing user behaviour data, and staying in sync with user trends in the industry; - Defining, tracking, and analyzing key performance indicators (KPIs) to measure the success of the product; - Building, mentoring, and leading a high-performing product team; - Collaborating with cross-functional teams (engineering, compliance, marketing, sales, etc.) and managing expectations of internal and external stakeholders; - Ensuring the product complies with all relevant regulations and standards; - Conducting thorough market research and competitor analysis; - Overseeing product-related budgeting and resource allocation; Change is a leading crypto platform in Central & Eastern Europe with 130,000 users, €13M revenue (all-time) and ≈$2B trading volume (all-time). With Change you can: - Invest in 100+ cryptoassets; - Earn staking rewards; - Deposit & withdraw crypto to and from external wallets; - Pay with the Change crypto card; - Trade derivatives of crypto, stocks, indices & commodities. Change is authorised to offer investment services by the Dutch Authority for Financial Markets and cryptoasset services by the Estonian Financial Intelligence Unit. www.changeinvest.com
Member of Board
Estonian Cryptocurrency Association
1 Jan 2017 - 31 Dec 2021
4yrs 11mos
Founder & CEO
Catapult
1 Jan 2016 - 31 Dec 2017
1yr 11mos
Singapore
A bitcoin colored coins powered exchange for SMEs in Southeast Asia.
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