Florent Bolzinger
France, France
Chief Data Officer (CDO) at mediaROI | Chief Data Officer (CDO) at mediaROI
Summary
With a robust background in data science and business, I have moved from my role as a Senior Data Analyst at Heetch, where I significantly contributed to optimizing digital marketing spend and enhancing acquisition performance through data-driven insights, to launching Fox ROI. My latest venture is a digital marketing data science consultancy dedicated to helping businesses harness the power of data for strategic decisions and maximized ROI. Fox ROI stands at the intersection of data science and digital marketing, offering bespoke solutions that transform complex data into clear, actionable insights for our clients. As we specialize in elevating digital marketing strategies through rigorous data analysis, my role now focuses on guiding businesses to navigate the digital landscape with confidence and precision. If you're seeking expert advice to refine your digital marketing efforts or to make the most out of your data, I invite you to connect. Discover how Fox ROI can enhance your marketing effectiveness and drive success.
Chief Data Officer (CDO)
mediaROI
1 Sept 2024 - Present
1yr 11mos
mediaROI aide les annonceurs à maximiser leur ROI en optimisant leurs stratégies cross-média grâce au Marketing Mix Modeling (MMM) et à l’IA. Nous offrons des recommandations et des simulations pour un mix média performant et rentable.
Founder
Fox ROI
1 Nov 2023 - Present
2yrs 9mos
At Fox ROI, we bridge the gap between data science and digital marketing to unlock unprecedented growth for our clients. Founded on the principle that every marketing dollar should be spent with clear, data-driven purpose, Fox ROI stands as a beacon for businesses navigating the complexities of digital advertising. What We Do: Performance Measurement: We meticulously evaluate the effectiveness of marketing campaigns to ensure every strategy delivers optimal ROI. SKAdNetwork Analysis: Specializing in the nuances of iOS advertising, we provide clear insights and strategic guidance for navigating Apple's SKAdNetwork. Media Mix Optimization: Our team expertly allocates advertising budgets across various channels, ensuring that every investment is maximized for efficiency and impact. Marketing Mix Modeling (MMM): Utilizing advanced statistical models, we forecast the impact of marketing strategies, providing a solid foundation for strategic decision-making. I'm always looking to connect with forward-thinking businesses and individuals who are eager to explore the full potential of their marketing strategies. Whether you're looking to fine-tune your digital marketing efforts or seeking comprehensive insights into your data, I invite you to reach out. Let's discuss how Fox ROI can illuminate your path to digital marketing success.
Founder & CEO
Louarn Capital
1 Sept 2021 - Present
4yrs 11mos
Brest, Bretagne, France
Founded and operated a real estate investment firm focused on acquiring, refurbishing, and managing residential buildings
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