Felipe Millan
Tallinn, Estonia
Chief Marketing and Sales Officer at Cynoia | Chief Marketing & Sales @ Cynoia.com | CMO | CSO | Business Strategist | Contributed to 2 IPOs & 1 Acquisition | Ex-SendGrid, Twilio, Semrush | SaaS, Email, Automation, Community Building |
Summary
With Chilean roots, I've been based in Estonia for 8 years and have 15 years of professional experience. I've worked with SendGrid, Twilio, and Semrush, and co-founded Hive.id. My roles covered Leadership, Community Development, and Marketing. Hive.id raised $500K. I was involved in SendGrid's IPO, its Twilio acquisition, and Semrush's IPO, showcasing my ability to collaborate across teams. Long Story: I am a global citizen with Chilean roots and based in Estonia for the last 8 years, with a knack for working effectively with multicultural, cross-functional teams previously based across the US, UK, Netherlands, Czechia, Russia, Australia, Ukraine, further deepening my understanding of international business dynamics. In my career spanning over 15 years, I've held challenging and fulfilling roles at SendGrid, Twilio, and Semrush; and co-founded Hive.id, a customer verification platform. Each role has enhanced my practical skills in Leadership, Community Development, Brand and product Evangelism, Remote Work, Team Management, Automation, Influencer Marketing, and Growth Marketing Strategy. While at Hive.id, we raised $500,000 from investors like Isaac Saldana, founder of SendGrid. Despite the eventual shutdown, the journey sharpened my entrepreneurial know-how and resilience. I have actively contributed to two IPOs and one acquisition, including SendGrid's IPO (~$1.5B, 2017), its acquisition by Twilio ($3B, 2019), and Semrush's IPO (~$2B, 2021). These experiences have fine-tuned my ability to manage external resources and effectively collaborate with Marketing, Product, Sales, and Customer Success teams. Key Achievements: Contributing to SendGrid's ~$1.5B IPO in 2017 and $3B acquisition by Twilio in 2019. Contributing to Semrush's ~$2B IPO in 2021. Raising $500,000 for Hive.id. Managing a global remote team, optimizing workflows and performance. Delivering presentations and workshops in over 20 countries, at conferences like TNW, WebSummit, SXSW, and Slush. Establishing the first entrepreneurship agency in Chile, spawning over 180 companies. Founded and run more than 10 startups Skills International Business Strategy, Community Development, Brand and Product Evangelism, Remote Work Management, Influencer Marketing, Growth Marketing Strategy, Product-Led Growth (PLG), Community-Led Growth, Entrepreneurship, Public Speaking, and Strategic Partnerships. Languages Spanish (Native or Bilingual) English (Native or Bilingual)
Chief Marketing and Sales Officer
Cynoia
1 Sept 2024 - Present
1yr 11mos
Tallinn, Harjumaa, Estonia
Chief Marketing and Sales Officer at Cynoia Leading the integrated marketing and sales strategy for Cynoia, a comprehensive SaaS platform that streamlines business communication and collaboration. Key Responsibilities: • Develop and execute unified marketing and sales strategies to drive growth • Lead and mentor the marketing and sales team • Oversee digital marketing channels to improve lead generation and conversion rates • Manage brand consistency and PR strategies • Coordinate product marketing and go-to-market strategies • Manage budgets, set KPIs, and report on ROI • Develop strategic partnerships to expand market reach • Implement CRM strategies for customer engagement and retention • Plan events and represent Cynoia at industry forums Focused on driving Cynoia's market presence, enhancing customer satisfaction, and fostering innovation in the B2B SaaS space.
Senior Innovation, Marketing & Growth Strategist
Awesome Enterprise
1 Jan 2016 - Present
10yrs 7mos
With over 15 years of global marketing experience, I am a senior marketing consultant who specializes in driving business growth through strategic marketing and brand evangelism. My unique expertise lies in community development, influencer marketing, and the implementation of growth marketing strategies, all backed by data-driven insights. I have a strong track record, having significantly contributed to two successful IPOs and an acquisition. My skills include: - Specialization in community development and brand evangelism - Expertise in influencer marketing and growth marketing strategy - Proficiency in implementing product-led growth (PLG) strategies - Strong track record in data-driven marketing strategy refinement - Proven ability in strategic resource management and cross-functional collaboration - Extensive experience in working with multicultural, cross-functional teams - Resilience and entrepreneurial know-how developed through co-founding [Hive.id](http://hive.id/) - Passion for continuous learning, currently focused on a user psychology framework called "Psych'd."
Investor
Mati Foods
1 Feb 2023 - Present
3yrs 6mos
Tallinn, Harjumaa, Estonia
Tastes and feels exactly like chicken fillet, but contains no animal-based protein? Yes, that’s right – welcome to the world of Mati, where mycoprotein-based chicken fills your mouth with the most amazing sensations, while containing only natural ingredients and loads of nutrients. 🤤 Next generation meat & fish analogues will be brought to the market soon! ✌️
Show all 28 experiences
Similar People
Discover professionals with a similar profile — sign in to view.