Elena Yunusov
Toronto, Canada
Executive Director at Human Feedback Foundation | Executive Director, Human Feedback Foundation | AI Strategy Leader | x-RBC / Borealis AI Head of Marketing
Summary
I founded and run Human Feedback Foundation, a Linux Foundation AI & Data project focused on the human input layer for open source AI, for a more open and transparent AI future that respects and protects our shared humanity. I am a marketer, community builder, and strategist with a career that spans emerging technology, public sector, and journalism. Experience includes: Head of Marketing at Borealis AI, an AI research institute founded by RBC; Head of Marketing at Highline Beta, a seed VC and corporate venture development firm that works with leading corporations like RBC, AB InBev, Kraft Heinz, Aviva and Intuit and invests in startups that drive corporate innovation. I also led marketing and brand at Shyft Network, a blockchain credentials verification protocol; founded CryptoCamp unconference focused on showcasing enterprise and startups building blockchain products; and grew Maker Festival, a showcase of science, 3D printing, tech and hardware innovation into an annual event at Toronto Public Library with more than 11,000 attendees. My firm Communicable Inc. has served startups and corporate clients, including Ritual, Deloitte, MaRS, DMZ, Wealthsimple, Influitive, City of Toronto, Design Exchange, TWG and others. During my journalism days, I covered innovation and tech as a senior editor for the leading startup and technology news publication BetaKit. I have been nominated for RBC Canadian Women Entrepreneur Awards, named among ‘Top Women in Canadian Tech’ by BetaKit, and have been recognised among Top Social Media Influencers in Canadian Tech in 2018 and 2019, and among Women in Blockchain Building Up the Industry. Interests: marketing, fundraising, vc, cvc, corporate innovation, digital transformation, technology, blockchain, crypto, cybersecurity, design, UX, user experience, design, writing, civic engagement, urbanism, brand, partnerships, community building, and coffee.
Executive Director
Human Feedback Foundation
1 Nov 2023 - Present
2yrs 9mos
Toronto, Ontario, Canada
There's a race for human feedback. With support from Linux Foundation AI & Data, Human Feedback Foundation is here to be an advocate for the public voice and input into AI models; educate newcomers to the field and create better models, policies and tools together with our technical partners and the nonprofit sector; and act as an independent, third-party custodian to create a global database of human feedback – for there to be an authoritative and democratic source of human feedback data for AI builders everywhere.
Head of Marketing
Borealis AI
1 Mar 2021 - 30 Sept 2023
2yrs 6mos
Toronto, Ontario, Canada
Borealis AI, RBC’s Institute for Research is a curiosity-driven research centre dedicated to achieving state-of-the-art in machine learning. As Head of Marketing, I managed: - Brand: I revamped Borealis AI’s brand and positioning; relaunched borealisai.com, and expanded our social media footprint, contributing to RBC ranking second in Evident AI’s Index, feat. in New York Times & TechCrunch. - Content marketing: Led editorial strategy & published deep learning tutorials, white papers, and research produced by the team on: Few-shot learning, meta-learning, transformers, generative AI, NLP, LLMs, time series, causality, differential privacy, fairness and bias, model validation, and more. - Digital: Marketing has built SEM/SEO strategy for Borealis AI, owning growth/performance metrics & advertising budget/KPIs, driving 20% YOY growth. - Product: Supported product launches in capital markets and digital/payments for Aiden Arrival, new RL trading model and NOMI Forecast cash flow prediction product, used by millions of RBC customers. - Media relations/PR: I worked with RBC on media/PR, news releases, and awards submissions for Borealis AI’s products like NOMI Forecast, which was recognized for Best Use of AI for Customer Experience at the 2023 Digital Banker Digital CX Awards. - Events: Borealis AI sponsors at CVPR, NeurIPS, and other leading AI conferences, for which marketing built custom activations and campaigns. We also host meetups & AI community events. - Responsible AI: Borealis AI has launched the RESPECT AI platform focusing on robustness, data privacy, fairness, model governance, and explainability, feat. open-source code, tutorials, & interviews with leaders in AI like Yoshua Bengio, helping to make ethical AI available to all. We also published a state of Responsible AI report. At RBC, I sat on a trusted AI committee; produced educational materials on NLP, AI and ethics; managed our Responsible AI strategy lead; and drafted Responsible AI strategy.
Head of Marketing
Highline Beta
1 Sept 2019 - 28 Feb 2021
1yr 5mos
Highline Beta is a seed VC and corporate venture development firm that works with leading corporations like RBC, AB InBev, Aviva and Intuit and invests in transformative startups that drive corporate innovation.
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