Elena Tairova
Greater Barcelona Metropolitan Area, Spain
CEO & Co-Founder at Kelp.Digital | CEO @ Kelp.Digital | Co-creator of Macula.Link, a next-gen multimedia platform with ©️ discovery: Your Content, on Your Terms.
Summary
On a mission to establish fair rewards for creative work as the new global standard. A digital media professional turned tech entrepreneur, I consider my ability to blend creative drive with practical strategic thinking as my main strength. Always passionate about innovation and emerging tech, in 2017, I delved into distributed tech to explore its potential for the creative economy. For years, I focused on helping tech startups turn their innovations into sought-after products, all while deepening my knowledge on the technical side. Ultimately, this journey led to the launch of Kelp, a software lab where we leverage cutting-edge tech to empower independent creators.
Co-Founder & Board Member
Anagolay Network
1 Jan 2021 - Present
5yrs 7mos
Barcelona, Catalonia, Spain
Anagolay is a peer-to-peer (P2P) framework designed for creating workflows that establish an asset's uniqueness outside of a centralized platform. Furthermore, it ensures transparent and efficient management of the associated bundle of rights, facilitating accurate attribution and potential monetization.
CEO & Co-Founder
Kelp.Digital
1 Feb 2019 - Present
7yrs 6mos
Tallinn, Harjumaa, Estonia
At Kelp.Digital, we build distributed software for content creators to manage, protect, and license their work. Simple, transparent, and secure. In the long run, Kelp's goal is to form a creative market where content creators are not bound to any platform and can set the terms for others to use their work without much effort. Where publishers, marketers, and other creatives can acquire quality content directly from its authors in a few clicks. New product Beta is live: https://macula.link/
Lecturer
Blockchain School for Management
1 Nov 2020 - 31 May 2022
1yr 6mos
Barcelona, Catalonia, Spain
I was a lecturer in the 'Legal Expert in Digital Transformation, Industry 4.0 and Blockchain' postgraduate program. Within my course, I focused on legal applications of blockchain technology, practical use cases in IP, rightful content attribution, and digital copyright records and discovery.
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