Eddie Smith
San Francisco Bay Area, United States
Senior Vice President, Revenue at PlaceIQ | CRO | General Manager | Go To Market Leader
Summary
Results-driven revenue leader with a proven track record of building businesses over the past 25 years from concept to commercialization with 2 public + 3 private exits. Adept at leveraging a unique blend of business, technical & operational leadership skills to bring data/software products to market, building high-performance teams and scaling processes to grow profits. US & global operating experience across multiple lines of business with P&L responsibility and a relentless drive to make a meaningful impact. Specialties: Sales and Operational Leadership, Revenue GTM Expertise, Sales and Revenue Strategy Execution, Scaling DaaS & SaaS Revenue, Large Scale Enterprise Software Solutions, Leading Customer Success, Data-Driven-Marketing, CDP Business Strategy, Programmatic Demand Creation, Digital Marketing Technology, Digital Media, Internet Marketing, DSP Management, Programmatic Exchange Expertise, RTB, Geospatial Knowledge
PlaceIQ
1mo
Senior Vice President, Revenue
1 Jul 2019 - 31 Jul 2024
1mo
Palo Alto
PlaceIQ provides businesses with consumer intelligence by observing movement behavior from over 200MM mobile devices, fulfilling customer needs across the marketing, transportation and financial sectors. Responsible for overall revenue production, driving all monetization, go to market, revenue ops and strategic efforts for the company’s data license (DaaS), analytics (SaaS) and programmatic solutions. The revenue and EBITDA growth driven by our team enabled us to successfully exit at the highest valuation to date of any company in our sector.
Vice President, Data Solutions
1 Jul 2017 - 30 Jun 2019
1mo
Palo Alto
Led our data solutions business, driving revenue for our programmatic, measurement & data license offerings.
Vice President, Enterprise & Channel
1 Jan 2016 - 31 Jul 2017
1mo
Palo Alto
Built out a partner ecosystem which enables PlaceIQ’s data to be leveraged by businesses to evaluate consumer behavior, define & target audiences & measure real-world visitation.
Head of Ads API
1 Apr 2013 - 30 Nov 2015
2yrs 7mos
San Francisco Bay Area
Twitter’s Ads API enables businesses to build innovative software solutions which create value for marketers & drive revenue for Twitter. Built the program from scratch into a world-class ecosystem with partners & teams spanning the globe. Grew the Ads API channel from nil to $100s millions of annual revenue through partner platforms. Hired, trained and led all partner acquisition & management teams, putting in place systems & processes to scale growth against revenue targets. Managed all aspects of partner relationships, from C-level to engineering and product leads. Evangelized the ecosystem across the globe, presenting to large partner, advertiser and Twitter audiences. Led Twitter’s Revenue Partnerships team, creating alliances & driving revenue with the world’s largest companies within the data targeting, audience & mobile measurement, online research sectors.
Topsy Labs
1mo
Chief Revenue Officer
1 Sept 2010 - 30 Apr 2013
1mo
San Francisco Bay Area
Topsy Labs enables businesses to apply social intelligence to realtime decisioning at massive scale. Topsy's technology powers the leading realtime social search engine at topsy.com, with APIs & software used by some of the world's largest search engines, publishers, financial institutions, government and marketing organizations. I figured out what products to bring to market from Topsy's technology platform, positioned these products across multiple verticals and grew revenue from zero to tens of millions in revenue by scaling out sales, marketing & business development efforts. Hired & trained sales, account management teams that grew revenue from zero to tens of millions annual run rates. Directly closed complex deals with some of the world's largest online entities, including Twitter, AOL & Yandex, along with executing agreements with US intelligence agencies.
Advisor
1 Feb 2009 - 30 Sept 2010
1mo
San Francisco Bay Area
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