I work at the intersection of cultural anthropology, computer science, communication, and data. I ran strategy, data science, and strategic client projects at PlaceIQ (acquired by Precisely). At Precisely, I help with strategy and positioning for their data integrity software, data, and services. I also lead their collaboration with the Overture Maps Foundation, focusing on the Global Entity Reference System. In another life, I designed branding and media strategies for companies like Charles Schwab, EA, Boost Mobile, Diageo, Clorox, and more. With Nicholas Felton, I co-founded and developed Reporter, an award-winning app for measuring and understanding yourself. I designed and built StepList, an app for managing routines. I also advise companies with their positioning, marketing, and strategy; like Useful Sensors.