Accomplished marketer, business leader and entrepreneur with global experience, a demonstrated ability to lead, and a demonstrated history of success as a brand builder, marketing chief and business leader. ___ Over the last 25 years, I've enjoyed success working with B2B tech and consumer brands to identify strategic opportunities and drive winning digital initiatives. This includes leading brand and marketing for the world’s fastest growing blockchains, spearheading the revitalization of flagging digital/DTC businesses as a managing executive, leading the launch of digital products and businesses as an entrepreneur, and consulting with F500 companies to design new business models and bring high-impact digital products to market. Presently at the helm of brand strategy and advisory firm, F/AS focused on high-growth brands in AI. Also serve as Operating Partner to The Medici Network. Previously CMO for leading web3 brands Avalanche and Immutable, where I focused on building mainstream-ready brands with strong communities. Before web3, I was a managing executive for Originate , a concept-to-launch acceleration partner for digital products and experiences. In this role, I worked with senior execs from F100 companies and high-growth challenger brands to help them build and launch new digital products or businesses. Before this, I served as strategic advisor to the c-suite as a member of the Strategy& (previously Booz & Company) digital services team. In the past, I've held executive positions at Oakley and Disney. As the global head of consumer digital at Oakley, I oversaw innovation, global e-commerce, digital marketing, digital consumer experience, loyalty, and mobile apps. At Disney, I designed and implemented successful digital campaigns and products at the Studio and also in Consumer Products. --------- Experience: Web3 / Blockchain / Crypto, Retail, Apparel, Financial Services, Automotive, Real Estate, M&E, Gaming, Artificial Intelligence Skills and expertise: Strategy; Innovation; Digital Products; eCommerce; DTC; Social Commerce; Customer Experience; Experience Design; Supply Chain; Brand Strategy; Brand Narrative; Storytelling; Product Strategy; Product Management; Software Development; AI/ML; IoT; Blockchain; Cryptoeconomics; NFT; DeFi; Web3, Cloud Computing; M&A; Deal Sourcing; Deal Analysis; Financial Modeling; Valuation; Corporate Development; General Management; Cross-functional Team Leadership. Work recognized by Business Week, WSJ, CNET, Mashable, TechCrunch, Variety, Business Insider, and Coindesk, among others.