Cristian Larrosa is one of the pioneers in the field of music funding and new business models based on blockchain, DeFi, artificial intelligence and fintech for the  music industry. He is the founder and CEO of Larrosa Music Group, a leading consulting company specialized in financing and new technologies for the music sector, with which he has raised more than 16 million dollars to promote financing models based on royalties and musical assets in Latin America and Spain. In addition, he invests, advises and mentors several projects in the industry worldwide and participates as speaker and teacher in academic programs of the music industry, having directed the first postgraduate degree in blockchain for the industry in 2022. Parallel to his business facet, Cristián Larrosa is a producer, composer and performer, with 5 solo albums under his own record label, Rose Records, awarded with the Latin Grammy and a Hollywood Music Award.