Clarence Sittampalam
London, United Kingdom
Design Cofounder for Early Stage Ventures at Freelance | Design Cofounder for Early Stage Ventures
Summary
Design leadership for new ventures teams. Drawing on a career in digital spanning two decades my tradecraft is helping founder teams and corporate ventures bring the most ambitious ideas to life. Rooted in empathy, creativity and agency I enjoy partnering with purpose-driven founders to master their story, understand their customers, design, launch and scale digital business. For the last four years I worked with a FinTech venture in the Blockchain space. I was a member of the executive team guiding the startup from zero to one, successfully closing $125M in funding ( $45M seed, $80M Series A). During this time I held accountability for design and it’s impact across the business building a global multi-disciplinary design department leading branding, communications, TTL marketing, user research, experience and product. After taking a career break to recharge I am now available for leadership roles, advisory and consulting as a fractional design chief officer, with a preference for working with new ventures and humble colleagues looking to accomplish the incredible.
Design Cofounder for Early Stage Ventures
Freelance
1 Sept 2015 - Present
10yrs 11mos
United Kingdom
Leadership and advisory for early stage companies.
Qredo
1mo
Chief Design Officer at Qredo
1 May 2021 - 30 Sept 2023
1mo
Qredo is a Decentralized Finance venture backed by some of the biggest names in Crypto [10T Holdings, Coinbase Ventures, Avalanche, Terra, Wintermute, Deribit]. Qredo tackles the billion dollar issue of scaling and securing private keys. A deep-tech venture based on cutting-edge cryptographic science and blockchain technology, the brain child of founders Brian Spector (CTO) and Anthony Foy (CEO). Qredo provides a novel decentralised self-custody protocol enabling crypto assets to be stored and transferred instantly without the use of private keys, providing the infrastructure for a new financial system. Responsible for Design at Qredo and a member of the executive team taking the company to $45m seed and $80m Series A. Established in-house design studio covering brand creative, user research, customer experience, copywriting and product design. Fostered a cross-discipline human design ethos. My favourite career experience so far, working with extraordinary talented, humble, and value-driven colleagues. Results: 0-$5B in transactional activity 0-55K Individual wallets 0-46K monthly active users Solutions: - Crypto Self-Custody, Payments, Staking, Treasury, Portfolio Management & Trading Customers: - Financial Institutions (Custodians, Investors, Funds, Market Makers & Brokers) - Crypto and Web3 Consumers - PMS/OMS Service Providers - Crypto Wallet Developers - Exchanges - Validators - Token Holders Product: - Crypto Portfolio and Web3 Wallet (Saas) - Innovative self-custody protocol for digital assets utilising consensus-driven multi-party computation (MPC). - Decentralized global blockchain network (L2) securing private keys enabling instant settlement and clearing of digital assets. - ICO / Crypto token QRDO - Platform API, Wallet & Exchange Integrations (Metamask and Wallet Connect) - Trader Chat POC - Built to Institutional Grade Compliance & Security (ISO 22301, ISO 27001, SOC 2, SOC 3)
Design Executive Officer
1 Sept 2020 - 31 May 2021
1mo
Responsible for Design and Commercial Operations at Qredo. Key Achievements: - Executive team that secured Seed Round and Series A. - Successfully led design and narrative for investor pitchdecks, contributing to fundraising success. - Supported the launch of critical product launches in time for key fundraising milestones - Established delivery operations for commercial, product and design teams. - Created a multi-disciplinary design practice: covering Experience (CX/User Research), Brand Comms (graphic, web, video, print, merch & events) Copywriting (Technical and UX) and Product Design (UX, UI) - Headed Marketing department (interim) from Product Launch through to ICO. - Led brand, marketing, social, and sales creative that secured ground-breaking partnerships, commercial deals (Metamask Institutional/ Bitcoin El Salvador) and ICO.
Design and Brand Manager
1 Sept 2019 - 30 Sept 2020
1mo
Early Stage Product Lead, Scoping, Design and Branding for Crypto & Blockchain tech venture. Key achievements: - Conducted Customer, BizDev and Market Research with Institutional Customers and Partners. - Led Product concept, design and development of Crypto Portfolio and Wallet Application (Web & Mobile) to launch and subsequent product updates. - Led development of brand strategy, messaging and visual identity across company marketing, social channels, product and app stores. - Led commercial website and product/technical documentation launch, production of Technical Papers, Product Sheets, Sales Collateral and Pitch Decks
Head of Product
Timber Finance
1 Dec 2016 - 31 Jul 2017
7mos
London, United Kingdom
FinTech venture-backed start-up launched with a mainstream british media company. Automating financial independence for retail customers. Brought in to lead product team. Built and evolved an innovative regulated financial service offering, taking product to public launch within three months supported by print advertising and ppc social ads. Mindblowing subject matter and a professional delight working with the incredible guys at withreason.
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