Catherine Woneis
Portola Valley, United States
VP, Product at Fingerprint | VP of Product at Fingerprint, building the world's largest device intelligence platform to fight fraud and improve user experience
Summary
I have 25 years of experience spanning both product marketing and product management, specializing in leading series A-E startups to successful exits, delivering results as a high-energy individual contributor and builder/leader of globally distributed teams in remote-first and hybrid environments. The bulk of my career has been dedicated to creating B2B SaaS products that improve business processes and enhance situational awareness, leveraging big data, text analytics, AI, visual analytics, and blockchain analytics. Those I have worked with would say my superpowers are: An insatiable curiosity and dedication to the mission. The ability to hold teams accountable for delivery, yet also adjust and pivot quickly when needed. A passion for growing teams and companies by implementing effective processes and data-driven decision-making.
VP, Product
Fingerprint
1 May 2024 - Present
2yrs 3mos
Fingerprint empowers developers to detect and prevent online fraud with the world's most accurate device identifier.
VP, Product Management
CipherTrace, a Mastercard company
1 May 2019 - 31 Mar 2024
4yrs 10mos
Developed and launched three new crypto analytics applications and related APIs to new target markets, resulting in six-figure deals to several leading crypto exchanges and top ten financial institutions and expanding Ciphertrace’s historic law enforcement market. Implemented standardized product management processes and grew a fully remote global team of nine product managers, product marketers, data scientists, and technical product managers, driving hundreds of on-time, on-spec releases. Expanded Inspector financial investigation product, taking it from a bitcoin-centric system to support eight additional blockchain protocols and preparing it for cross-chain bridge analysis. This expanded the usability and applicability of the product to a broader range of investigations, increasing revenue significantly and winning several key deals, including two seven-figure three-letter agency deals. Expanded reach from crypto ATMs to full-service crypto exchanges by developing a new user interface and workflow features for transaction monitoring, resulting in over 40 deals with major exchanges in the first six months. Efforts resulted in Mastercard's acquisition in 2021 and stellar revenue growth from $5M to $80M.
Product Management and Marketing Consultant
Freelance
1 Jan 2017 - 31 May 2019
2yrs 4mos
Developed and launched Cryptowerk’s new secure data exchange product for the pharmaceutical industry and try-and-buy SaaS version of blockchain-based data integrity product. Led product management transition for Atlassian Confluence Mobile from a team in Australia to a new US-based team. Launched new Hired partner offerings and spearheaded new candidate matching algorithms.
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