Brian McCabe
Estonia, Estonia
Head of Growth Marketing at zlick | Growth Specialist @ zlick | Digital Marketing Expert
Summary
With over a decade of professional experience in online marketing, digital influence, and search engine optimization (SEO), I am a growth specialist who thrives on challenges and opportunities in the cryptocurrency and fintech industry. Currently, I work with zlick, a leading platform that enables fast and secure payments for membership websites. At zlick, I leverage my skills and knowledge to create and execute effective growth strategies that increase user acquisition, retention, and engagement. I also collaborate with product, engineering, and design teams to optimize the user experience and interface of the platform.
Head of Growth Marketing
zlick
1 Jan 2023 - 30 Nov 2023
10mos
Tallinn, Harjumaa, Estonia
At Zlick.it, I spearheaded growth initiatives for our WordPress paywall plugin. I developed and executed data-driven strategies to increase plugin adoption and user retention. By analyzing market trends, user behavior, and performance metrics, I identified and capitalized on growth opportunities. I led targeted marketing campaigns, optimized the onboarding process, and enhanced user experience to drive conversions. Collaborating with the product, sales, and customer success teams, I ensured seamless integration and alignment with business objectives. I also conducted continuous A/B testing, engaged in community outreach, and built strategic partnerships to expand our market reach and drive sustainable growth.
Paxful
1mo
Head Of Product Marketing
1 Aug 2019 - 31 Jan 2023
1mo
Estonia
SEO Team Lead
1 Feb 2018 - 31 Jan 2023
1mo
Estonia
Chief Marketing Officer
Steady State
1 Jun 2021 - 31 Dec 2021
6mos
There are amazing & some crazy things happening in the #crypto and #deFi industry which is why I'm happy to say join a project that will help increase trust and confidence in the entire deFi space ✌️✌️ With Steady State, protocols can cover themselves, removing the burden of costs for individual users. At SSF we’re building an alternative option- entity level protection for all users of a protocol under one umbrella!
Show all 8 experiences
Similar People
Discover professionals with a similar profile — sign in to view.