HYPR founders set out to tackle a pervasive and persistent 60 year old problem - the password. With a bold vision and trailblazer determination, they founded HYPR, in 2014, as the Passwordless Company. In a short 10 years, HYPR has grown to become the gold-standard in passwordless authentication tested and proven in some of the most complex and demanding enterprise environments and successfully supporting more than 20 million global users. Building on this foundation of success, HYPR is expanding its mission and is tackling a bigger broader problem - creating trust in the identity lifecycle. The HYPR team used their expertise and experience to imagine a brand new approach to identity security that builds on the foundation of passwordless authentication with adaptive risk mitigation, automated identity verification and a simple, intuitive user experience. We call this Identity Assurance.