Berndt de Wit
Amsterdam, Netherlands
Head of Marketing & Growth at CLEVR | Head of Marketing & Growth @ CLEVR | Master of Social Science
Summary
Seasoned CMO & Managing Director | Tech, B2B Marketing, and Web3 Enthusiast with 20+ Years of Digital Experience. An energetic leader driving performance in digital marketing, sales, data, content, and e-commerce for top-tier enterprises, SaaS scale-ups, and blockchain firms. 👉 Specialized in: Performance Marketing Demand Generation Digital Asset Management Content & Blockchain Marketing (Re)branding Marketing Automation (HubSpot Enterprise & Salesforce) Buyer Persona Research 💡 Originated in sports marketing with Red Bull, cultivating a profound passion for sports and skateboarding. Progressed to B2C marketing at Pernod Ricard and diversified into international roles in fashion, media, and FMCG digital landscapes. 🌐This entrepreneurial journey led to senior board and C-level roles in entertainment, digital, tech, and media at leading enterprises & consultancy agencies with a proven track record in steering performance. 🌐 Besides this I am Founder at BDWDC (Berndt de Wit Digital Consultancy). Advising SaaS (DAM), Fintech, AI, and content companies on: Data Strategy Inbound & Outbound Marketing Buyer Persona Research Content & PR Strategies Team KPIs 🌍 Notable Clients: Daminion (SaaS) Voyc (AI Software) Result (Recruitment) Kult & Ace (PR) Dusk and Bluenote (Blockchain) Passionate about crafting strategies that elevate brands and drive tangible results. Let's connect and explore opportunities to fuel your business success! 🔗
Head of Marketing & Growth
CLEVR
1 May 2023 - Present
3yrs 3mos
Nederland
Chief Marketing Officer
Dusk Network
1 Apr 2022 - 30 Apr 2023
1yr
🌐 Dusk Network: Transforming Financial Privacy with Blockchain Solutions At Dusk Network, we pioneer the Privacy Blockchain for Financial Applications, empowering enterprises of all sizes to collaborate seamlessly, meet compliance standards, and safeguard personal and transaction data. 💡 Our Mission: Enable enterprises to issue tokens, trade, and engage in smart contracts on the Dusk Network blockchain, ensuring confidentiality and scalability. 🚀 Key Achievements: Team Leadership: Successfully established and managed high-performing teams. Financial Oversight: Orchestrated P&L strategies for sustained growth. Performance Metrics: Implemented metrics ensuring operational excellence. Strategic Planning: Crafted and executed content, social, community, and PR strategies. Branding Evolution: Spearheaded the development of the new Dusk branding and positioning in collaboration with Dept/Studio Dumbar. 🌍 Impact: Companies leveraging the Dusk Network blockchain experience enhanced collaboration, regulatory compliance, and data security, ultimately driving business success. 🛠️ Expertise: Team Building & Management Financial Strategy & P&L Management Performance Metrics Implementation Strategic Planning (Content, Social, Community, PR) Branding & Positioning
Head of Content Solutions EMEA
Edelman
1 Feb 2021 - 28 Feb 2022
1yr
Amsterdam, North Holland, Netherlands
🚀 Driving EMEA Success as Head of Content Solutions at Edelman: Transforming Performance Content Marketing Since 1952, Edelman has been a trailblazer in shaping global communication strategies. Today, with 65+ offices, 6,000 employees, and partnerships with 2,000 leading clients, we redefine communications marketing. 🔝 Key Achievements: EMEA Agency Launch: Initiated and successfully launched the internal EMEA agency. Team Building: Orchestrated the setup of the EMEA team, ensuring strategic alignment. KPI Setting: Defined and executed KPIs for the Edelman digital content team in the EMEA region. New client include: Mars Petcare, Shell, DP World Dubai, Volvo, and more. 🌍 Global Impact: Edelman collaborates with major businesses and organizations globally, fostering brand evolution, promotion, and reputation protection. 💼 Specialism & Expertise: Marketing Automation Demand Generation Audience Research AI-Driven Tech DAM Software Subscribe Content Modeling Chatbot Technology 🏆 Results Achieved: Elevated digital content strategies for EMEA, contributing to Edelman's global success. Secured and onboarded major new clients, expanding Edelman's portfolio. Positioned Edelman as a key player in marketing automation, AI, and emerging tech.
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